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Advertising and marketing services (№16229469)

20 aug

Number: 16229469

Country: France

Source: TED

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Publication date


20-08-2019

Description


  1. Section I
    1. Name and addresses
      CCI Paris Île-de-France
      47-49 rue de Tocqueville
      Paris
      75017
      France
      Telephone: +33 155656332
      E-mail: [email protected]
    2. Type of the contracting authority:
      Body governed by public law
    3. Main activity:
      Economic and financial affairs
  2. Section II
    1. Scope of the procurement:
      1. Title:

        Accompagnement stratégique et opérationnel dans le marketing digital de la CCI Paris Île-de-France, des CCI territoriales Essonne et Seine-et-Marne, de l"EESC HEC et de l"EESC ESCP Europe

        Reference number: 2019-Da-006-Cf
      2. Main CPV code:
        79340000, 79341100, 79341000, 79341100, 79341000, 79341100, 79341000
      3. Type of contract:
        Services
      4. Short description:

        Le marché marketing digital couvrira l"ensemble des leviers de communication et marketing digital, hors achat d"espace de type «programmatique»:

        — le référencement naturel (SEO) pour la partie éditoriale et stratégique,

        — le référencement payant (SEA) pour les liens sponsorisés et backlinks (autrefois acheté sur le marché «Achat d"espaces média»),

        — le référencement social (SMO) sur les réseaux sociaux grand public, hors dispositifs publicitaires Linkedin.

        Il intégrera également:

        — le conseil stratégique,

        — l"accompagnement de la montée en compétences,

        — l"e-réputation et la veille sur les médias sociaux,

        — l"évaluation des opérations digitales.

      5. Information about lots:
        This contract is divided into lots: yes
      6. Total value of the procurement:
        Value excluding VAT: 1 532 000.00 EUR
    2. Description
      1. Title:

        Accompagnement stratégique et opérationnel dans le marketing digital de l"EESC HEC

      2. Additional CPV code(s):
        79341100, 79341000
      3. Place of performance:
      4. Description of the procurement:

        Accompagnement stratégique et opérationnel dans le marketing digital (référencements payant, naturel et social) de "EESC HEC.

      5. Award criteria:
        Cost criterion - Weighting: 1
      6. Information about options:
        Options: no
      7. Information about European Union funds:
        The procurement is related to a project and/or programme financed by European Union funds: no
      8. Additional information:

        Aucune.

      9. Title:

        Accompagnement stratégique et opérationnel dans le marketing digital de l"EESC ESCP Europe

      10. Additional CPV code(s):
        79341100, 79341000
      11. Place of performance:
      12. Description of the procurement:

        Accompagnement stratégique et opérationnel dans le marketing digital (référencements payant, naturel et social) de l"EESC ESCP Europe.

      13. Award criteria:
        Cost criterion - Weighting: 1
      14. Information about options:
        Options: no
      15. Information about European Union funds:
        The procurement is related to a project and/or programme financed by European Union funds: no
      16. Additional information:

        Aucune.

      17. Title:

        Accompagnement stratégique et opérationnel dans le marketing digital de la CCI Paris Île-de-France, des CCI territoriales Essonne et Seine-et-Marne

      18. Additional CPV code(s):
        79341100, 79341000
      19. Place of performance:
      20. Description of the procurement:

        Accompagnement stratégique et opérationnel dans le marketing digital (référencements payant, naturel et social) de la CCI Paris Île-de-France, des CCI territoriales Essonne et Seine-et-Marne.

      21. Award criteria:
        Cost criterion - Weighting: 1
      22. Information about options:
        Options: no
      23. Information about European Union funds:
        The procurement is related to a project and/or programme financed by European Union funds: no
      24. Additional information:

        Aucune.

  3. Section IV
    1. Description:
      1. Type of procedure:
        Competitive procedure with negotiation
      2. Information about a framework agreement or a dynamic purchasing system:
        The procurement involves the establishment of a framework agreement
      3. Information about electronic auction:
      4. Information about the Government Procurement Agreement (GPA):
        The procurement is covered by the Government Procurement Agreement: yes
    2. Administrative information:
      1. Previous publication concerning this procedure:
        Notice number in the OJ S: 2019/S 025-055654
      2. Information about termination of dynamic purchasing system:
      3. Information about termination of call for competition in the form of a prior information notice:
  4. Section V
    1. Lot No: 1
      Title:

      Accompagnement stratégique et opérationnel dans le marketing digital de l"EESC HEC

    2. Award of contract
      1. Date of conclusion of the contract: 2019-08-07
      2. Information about tenders:
        Number of tenders received: 8
        The contract has been awarded to a group of economic operators: no
      3. Name and address of the contractor:
        Vu du Web
        2 place de la Comédie
        Montpellier
        34000
        France
        The contractor is an SME: yes
      4. Information on value of the contract/lot (excluding VAT):

        Total value of the contract/lot: 125 000.00 EUR
      5. Information about subcontracting:

        Lot No: 2
        Title:

        Accompagnement stratégique et opérationnel dans le marketing digital de l"EESC ESCP Europe

      6. Award of contract
        1. Date of conclusion of the contract: 2019-08-07
        2. Information about tenders:
          Number of tenders received: 3
          The contract has been awarded to a group of economic operators: no
        3. Name and address of the contractor:
          1min30 — gabriel 2
          39 rue de Palestro
          Paris
          75002
          France
          The contractor is an SME: yes
        4. Information on value of the contract/lot (excluding VAT):

          Total value of the contract/lot: 150 000.00 EUR
        5. Information about subcontracting:

          Lot No: 3
          Title:

          Accompagnement stratégique et opérationnel dans le marketing digital de la CCI Paris Île-de-France, des CCI territoriales Essonne et Seine-et-Marne

        6. Award of contract
          1. Date of conclusion of the contract: 2019-08-02
          2. Information about tenders:
            Number of tenders received: 4
            The contract has been awarded to a group of economic operators: no
          3. Name and address of the contractor:
            Vu du Web
            2 place de la Comédie
            Montpellier
            34000
            France
            The contractor is an SME: yes
          4. Information on value of the contract/lot (excluding VAT):

            Total value of the contract/lot: 108 000.00 EUR
          5. Information about subcontracting:

      7. Section VI
        1. Additional information

          Aucune.

        2. Procedures for review
          1. Review body
            Tribunal administratif de Paris
            7 rue de Jouy
            Paris
            75181
            France
            Telephone: +33 144594400
            E-mail: [email protected]
            Fax: +33 144594646
          2. Body responsible for mediation procedures

          3. Service from which information about the review procedure may be obtained
            Tribunal administratif de Paris
            7 rue de Jouy
            Paris
            75181
            France
            Telephone: +33 144594400
            E-mail: [email protected]
            Fax: +33 144594646
        3. Date of dispatch of this notice
          2019-08-19